WhatsApp feels personal, but it still needs measuring. Tracking a few numbers shows whether campaigns pay off.
Key metrics
| Metric | What it shows |
|---|---|
| Sent and delivered | List quality |
| Read rate | Interest in your message |
| Reply rate | Engagement |
| Button or link clicks | Action taken |
| Orders or bookings | Business results |
| Opt-outs and blocks | Annoyance and risk |
| Cost per order | Efficiency |
Where to find them
- Business Platform providers show delivery, read and click data.
- The WhatsApp Business app shows basic message statistics.
- Track orders and bookings manually or in your CRM.
Calculate return
Estimate campaign costs with our broadcast cost calculator and return with our ROI calculator.
Tracking tips
- Use unique offer codes per campaign.
- UTM-tag website links in messages.
- Label chats that came from each campaign.
Read quality rating.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
