WhatsApp is powerful because it is personal. That is also why mistakes quickly annoy customers.
The mistakes
- Messaging without consent: leads to blocks and reports.
- Adding customers to groups without asking.
- Daily promotional blasts.
- Using unofficial bulk-sending tools that risk bans.
- Slow or no replies to customer messages.
- Long, unformatted messages.
- Same message to everyone, no segmentation.
- No opt-out option.
- Using a personal number that leaves with an employee.
- Not tracking results.
What to do instead
- Build an opt-in list. Read opt-in methods.
- Send fewer, more relevant messages; write them with our broadcast writer.
- Use the official WhatsApp Business app or Platform.
- Reply quickly with quick replies and away messages.
- Make it easy to start chats with click-to-chat links from our WhatsApp link generator.
Read our complete WhatsApp marketing guide.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
