Customers check WhatsApp far more often than email. Sending order updates there reduces “where is my order?” calls and builds trust.
Messages to automate
- Order confirmation: items, amount, delivery estimate.
- COD confirmation: confirm before dispatch to reduce returns.
- Shipped: courier and tracking link.
- Out for delivery.
- Delivered: with a feedback or review request.
How to set it up
- Use the WhatsApp Business Platform through a provider that integrates with Shopify, WooCommerce or your courier aggregator.
- Create utility templates for each message.
- Collect WhatsApp opt-in at checkout.
Example template
Hi {{1}}, your order {{2}} is out for delivery today. Please keep {{3}} ready if paying cash. Need help? Reply to this message.
More examples in our message templates.
COD verification
Confirming COD orders on WhatsApp can reduce RTO. Compare COD and prepaid profits with our COD vs prepaid calculator.
Read COD confirmation on WhatsApp.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
