When several people handle customer chats, the WhatsApp Business app can get messy. A shared inbox built on the WhatsApp Business API lets a team work together properly.
Signs you need one
- More than a few people reply to WhatsApp.
- Chats get missed or answered twice.
- You need reports on response times.
- You want automation, chatbots or CRM integration.
Features to look for
- Assign chats to team members.
- Internal notes and tags.
- Saved replies and approved templates.
- Response time and resolution reports.
- CRM and e-commerce integrations.
- Chatbot and automation options.
How it works
You register your number on the WhatsApp Business Platform through Meta or an official Business Solution Provider, then use their inbox software. Read choosing a WhatsApp API provider.
Costs
Software subscription plus Meta’s per-message charges for templates. Estimate with our cost per conversation calculator.
Templates
Prepare reply templates; adapt from our message templates.
See our WhatsApp Business API setup service.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
