Template rejections delay campaigns. Most happen for a few predictable reasons.
Common reasons
- Wrong category: promotional content submitted as utility.
- Variable formatting: variables like {{1}} placed at the very start or end, or several in a row without text.
- Unclear purpose: vague messages with mostly variables.
- Policy issues: prohibited products, misleading claims, threatening language.
- Spelling and formatting errors.
- Duplicates: very similar to an existing template.
- Suspicious links: shortened or misleading URLs.
How to fix
- Choose the correct category. Read template categories.
- Write complete sentences around variables.
- Provide sample values for variables when submitting.
- Use your own domain links.
- Keep the tone helpful and clear.
Example that works
Hi {{1}}, your order {{2}} has been shipped and should arrive by {{3}}. Track it here: {{4}}. Reply to this message if you need help.
Write and format
Adapt examples from our message templates and format with our text formatter.
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