Most marketplaces require or prefer a pure white background for the main image. Getting a clean white without grey shadows takes a little technique.
Option 1: shoot on white
- Use a white sweep that curves from the table to the wall, removing the horizon line.
- Light the background as well as the product to make it bright white.
- Slightly overexpose the background.
Option 2: remove the background
Shoot on any plain background and remove it digitally. Our product image maker places products on a clean white canvas.
Checks
- The background should be pure white (RGB 255, 255, 255) for Amazon main images.
- The product fills most of the frame.
- Edges look natural, not jagged.
- A soft natural shadow is usually acceptable; check each marketplace’s rules.
File format
JPEG is standard. Convert formats if needed with our image format converter.
Secondary images
Lifestyle and infographic images do not need white backgrounds.
Read Amazon image requirements.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
