Most buying journeys start with a search. Someone needs a dentist, a sofa or a CA, and they type it into Google. If your business is not on the first page, you are invisible to them. The video explains why SEO deserves a place in your marketing; the lesson is also split into five shorts below.
Five reasons SEO matters
- People are already looking. Search traffic comes from people with a need, which is why it converts better than most advertising.
- The traffic is free per click. You invest in content and improvements, not in every visit.
- It compounds. A page that ranks today can bring visitors for years with small updates.
- It builds trust. Many people trust organic results more than ads.
- It supports everything else. The same pages help your ads, social media and email work better.
What it costs you to ignore it
Your competitors who rank are getting the enquiries you are not. And when ads stop, paid traffic stops at once; SEO traffic does not disappear overnight.
Be realistic
SEO takes time: usually three to six months before clear results, longer in competitive markets. It works best as a steady monthly effort, not a one-off project.
Measure the value
Track how many enquiries come from organic search, then work out what each one is worth. Our ROI calculator helps you compare SEO with other channels, and the search preview tool shows how your page appears in results.
Watch the other version, or the lesson as five short clips
Why is SEO Important | Importance of SEO4:20Why is SEO Important | Importance of SEO
1:00Why is SEO Important (Part-1)
1:00Why is SEO Important (Part-2)
1:00Why is SEO Important (Part-3)
0:59Why is SEO Important (Part-4)
0:58Why is SEO Important (Part-5)
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
