X (formerly Twitter) is popular in India for news, opinions, technology, finance and customer complaints to brands. It is not essential for every business.
Who it suits
- Tech, SaaS and startup brands.
- Finance, investing and professional commentators.
- Media, events and public-facing brands.
- Founders building a personal brand.
- Businesses where customers raise complaints publicly, such as consumer brands and services.
Who can skip it
Most local service businesses, salons, clinics and shops get more from Google, Instagram and WhatsApp.
If you use it
- Complete your profile: bio, link, location.
- Post short insights, updates and opinions.
- Reply to mentions and complaints quickly and politely.
- Join relevant conversations; do not just broadcast.
Keep posts within limits using our character counter.
Customer service
If customers tag you with complaints, reply publicly once and move details to DMs. Read social media customer service.
Repurpose content
Turn LinkedIn posts or blog tips into short posts; draft them with our caption generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
