YouTube Studio gives detailed data on every video. A few numbers tell you most of what you need.
Key metrics
| Metric | What it tells you |
|---|---|
| Impressions click-through rate | How often people click after seeing your thumbnail |
| Average view duration | How long people watch |
| Audience retention graph | Where viewers drop off |
| Traffic sources | Search, suggested videos, external, browse |
| Search terms | What people searched to find you |
| Subscribers gained per video | Which videos build your audience |
How to use them
- Low CTR: improve thumbnails and titles.
- Early drop-off: improve the opening; get to the point faster.
- Strong search traffic: make more videos on similar questions.
Track business results
Add UTM-tagged links in descriptions with our UTM link builder so Google Analytics shows visits and enquiries from YouTube.
Monthly review
Compare views, watch time and subscribers month on month with our percentage change calculator, and note your top three videos.
Read YouTube SEO.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
