YouTube is a search engine for video. People search “how to”, reviews and comparisons there every day, and videos keep getting views for years.
Set up the channel
- Create a Brand Account so the channel belongs to the business, with more than one manager.
- Channel name, logo and banner.
- Description with keywords, location and website.
- Links to your website and WhatsApp.
Plan content people search for
- How-to videos related to your products or services.
- Answers to common customer questions.
- Product demos and comparisons.
- Project walkthroughs and case studies.
Read YouTube video ideas for businesses.
Long videos and Shorts
Use Shorts for discovery and long videos for depth. Read Shorts vs Reels.
Optimise each video
Clear titles, detailed descriptions, chapters and thumbnails. Draft titles with our title and description generator.
Use videos on your website
Embed videos on relevant pages with our embed code generator.
Be patient
Channels grow slowly at first. Consistency over months matters most.
See our YouTube channel management service.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
