The About page is often one of the most visited pages on small business websites. People want to know who they are dealing with.
What to include
- Who you help and how: start with the customer, not the founding date.
- Your story: why you started, briefly and honestly.
- Your team: photos and short bios.
- What makes you different: find it with our USP generator.
- Proof: years, projects, certifications, awards, reviews.
- Values: only if they are real and shown in practice.
- Location: office or shop photos and address.
- A call to action: “Talk to us” or “See our work”.
Example opening
We help families in Rewari build homes that last. Since 2009, our team of engineers and site supervisors has completed over 180 homes, with every project handed over on the agreed date.
Use real photos
Stock photos of strangers in suits reduce trust. Real team and workplace photos increase it.
Keep it readable
Short paragraphs, headings and visuals. A memorable line helps; get ideas from our tagline generator.
See our own About page as an example.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
