Best Seller Rank (BSR) shows how well a product sells compared with others in the same category. A lower number means more sales.
How it works
- Based on recent and historical sales.
- Updated frequently.
- Calculated per category and sub-category.
What BSR does and does not tell you
- It shows relative sales, not exact numbers.
- It changes quickly after spikes in sales.
- A good BSR in a small category may mean fewer sales than an average BSR in a big one.
Using BSR for product research
- Check BSR of top products in a niche to gauge demand.
- Track BSR over time to see consistency.
- Combine with price, reviews and competition.
Improving your BSR
More sales improve rank: better listings, ads, deals and staying in stock. Plan stock with our reorder point calculator.
Do not chase rank at any cost
Discounting heavily to improve BSR can lose money. Check profit with our profit calculator.
Read how Amazon ranks products.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
