The bullet points (key features) appear near the top of your listing. Many shoppers read them instead of the full description.
A structure that works
- Main benefit and what makes it special.
- Material and quality.
- Size, fit or specifications.
- How to use or who it is for.
- What is included, care and warranty.
Writing tips
- Start each bullet with a short, capitalised benefit.
- Include keywords naturally.
- Answer common questions to reduce returns.
- Be specific: measurements, materials, quantities.
- Avoid prices, promotions, shipping info and competitor names.
Example
LEAK-PROOF LID: Silicone seal keeps dal, curd and sabzi inside your bag, even when tilted.
Draft bullets with our bullet point generator and check lengths with our listing character checker.
Mobile view
On phones, bullets may appear lower or be shortened. Put the most important information first.
Read Amazon product titles.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
