Amazon offers several ways to discount products. Used well, promotions boost visibility and sales; used carelessly, they destroy margins.
Promotion types
| Type | How it works |
|---|---|
| Coupons | Clip-able discounts shown on listings and search results |
| Lightning Deals | Time-limited deals, often with limited quantity |
| Deal of the Day and event deals | Featured deals during events, subject to eligibility |
| Percentage off and buy-more-save-more | Promotions configured in Seller Central |
| Prime-exclusive discounts | Deals for Prime members, where available |
Availability, eligibility and fees vary; check the Advertising and Promotions sections in Seller Central.
When to use promotions
- Launching a new product.
- Big sale events.
- Clearing slow-moving stock.
- Competing for the Buy Box temporarily.
Keep them profitable
Calculate the lowest safe price with our sale price planner and the real cost of discounts with our discount calculator. Remember fees are charged on the discounted price.
Stock up
Make sure you have enough inventory before running deals.
Read preparing for festive sales.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
