Price affects your Buy Box chances, conversion and ranking, but every rupee of discount comes out of your margin.
Start with your floor price
Calculate the lowest price that covers product cost, Amazon fees, shipping, GST, returns and ads, with our selling price calculator.
Price positioning
- Value: lowest price, high volume, thin margins.
- Mid-market: fair price with better quality or reviews.
- Premium: higher price backed by brand, A+ content and quality.
Watch competitors, do not just follow them
Compare similar products, but justify differences with images, reviews and features.
Psychological pricing
₹499 and ₹999 price points are common. Read pricing psychology.
Automated repricing
Repricing tools adjust prices based on competitors, within your minimum and maximum. Set minimums carefully to avoid races to the bottom.
Check profit regularly
Fees and ad costs change. Recalculate with our profit calculator each quarter.
Read Amazon seller fees.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
