Amazon’s search aims to show shoppers products they are likely to buy. Amazon does not publish its full algorithm, but sellers consistently see a few factors matter.
Relevance
- Keywords in title, bullets, description and backend search terms.
- Correct category and attributes.
Write titles with our product title generator and backend terms with our backend search terms generator.
Performance
- Sales velocity and conversion rate for the search.
- Click-through rate from search results.
- Reviews and ratings.
Availability and delivery
- In-stock status.
- Delivery speed and fulfilment method.
- Price competitiveness.
Practical steps
- Optimise listing content for relevant keywords.
- Improve main image and price to increase clicks.
- Use sponsored ads to generate early sales.
- Stay in stock.
- Earn reviews through allowed methods.
Patience
Ranking usually improves as sales and reviews grow.
Read Best Seller Rank.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
