Sponsored Brands ads show your brand logo, a headline and several products, or a video, usually at the top of search results. They are available to Brand Registry sellers.
Formats
- Product collection: logo, headline and multiple products.
- Store spotlight: sends shoppers to your Amazon Store.
- Video: a short product video in search results.
When to use them
- Building brand awareness for category searches.
- Promoting a range of products together.
- Protecting your brand name searches from competitors.
Tips
- Use a clear headline with a benefit.
- Choose products that look good together.
- Video ads: show the product in the first seconds, without needing sound.
- Target relevant keywords and your own brand terms.
Measure
Look at ACoS, ROAS and new-to-brand metrics. Calculate ROAS with our ROAS calculator and know your limit with our break-even ROAS calculator.
Read Amazon PPC for beginners and Amazon Stores.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
