An Amazon Store is a free, multi-page brand website inside Amazon, available to Brand Registry sellers. It gives you a branded space without competitors’ ads.
Why build one
- Showcase your full range in one place.
- Tell your brand story.
- A destination for Sponsored Brands ads.
- A link to share on Instagram and in marketing, with Amazon’s trusted checkout.
Structure
- Home page: hero banner, best-sellers, categories.
- Category pages: grouped products.
- Brand story page: who you are, quality and process.
- Seasonal pages: festive collections or gift guides.
Design tips
- Consistent brand colours; pull them from your logo with our palette tool.
- Mobile-friendly layouts; most shoppers browse on phones.
- Correctly sized images; resize with our image resizer.
- Lifestyle images and short videos.
Track performance
Use Stores insights to see visits and sales, and update seasonally.
Read Sponsored Brands ads.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
