New products with no reviews struggle to sell. Amazon Vine lets eligible brand owners give products to trusted reviewers in exchange for honest reviews.
How it works
- Available to eligible Brand Registry sellers in marketplaces where Vine operates.
- You provide units free to Vine Voices, selected by Amazon.
- Reviewers post honest reviews marked as Vine reviews.
- You cannot contact reviewers or influence ratings.
Check eligibility and current fees in Seller Central.
Pros
- Faster first reviews.
- Policy-compliant.
- Useful feedback on product issues.
Cons
- Cost of free units plus any enrolment fee.
- Reviews are honest, so weak products get criticism.
Is it worth it?
For a new product with good quality and healthy margins, often yes. Include the cost of units in your launch budget; calculate with our profit calculator.
Fix problems first
If reviewers report defects, fix them quickly; they also cause returns, which you can model with our return rate calculator.
Read launching a new product on Amazon.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
