Click-to-WhatsApp ads open a chat with your business instead of a form or website. For Indian customers, who often prefer messaging, they can bring warm conversations at a good cost.
When to use them
- Your business sells through conversation: restaurants, salons, coaching, retail, real estate.
- Customers have questions before buying.
- You can reply quickly during working hours.
How to set them up
- Connect your WhatsApp Business number to your Facebook Page.
- In Ads Manager, choose the Engagement objective with WhatsApp as the conversion location (options vary as Meta updates the interface).
- Set location, budget and schedule.
- Write an ad with a clear reason to message: price list, offer, free consultation.
- Add a pre-filled message such as “Hi, I would like to know the price”.
Prepare for the chats
- A welcome message that answers the first question immediately.
- Quick replies for prices, location and booking.
- Someone available to reply within minutes during ad hours.
- Labels to track which chats became customers.
Plan your automatic replies with our chatbot flow planner.
Measure the right numbers
Track cost per conversation, cost per real lead and cost per sale. Our click-to-WhatsApp ad cost calculator works them out.
Common problems
- Slow replies waste the ad spend.
- Vague ads bring “hi” messages with no intent; be specific about the offer.
- Running ads when nobody is available to reply.
See our click-to-WhatsApp ads service.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
