Competitors’ backlinks reveal which websites in your industry and city link to businesses like yours.
Find their links
- SEO tools show backlinks for any domain.
- Without tools, search competitor brand names to find mentions.
Categorise opportunities
| Link type | Can you get it? |
|---|---|
| Directories and associations | Usually yes |
| Suppliers and partners | Ask your own partners |
| Local news | With a newsworthy story |
| Sponsorships and events | Possibly |
| Guest articles | If you offer expertise |
| Paid or spammy links | Avoid |
Prioritise
Focus on links that appear for several competitors; they are often easiest and most relevant.
Check URLs
Inspect linking pages with our URL parser.
Build relationships
Connect with sources on LinkedIn; format outreach posts with our LinkedIn post formatter.
Read backlink audits.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
