Brands often ask whether to focus on their own website or on Amazon, Flipkart and other marketplaces. Most successful brands use both, with clear roles.
Comparison
| Own website (D2C) | Marketplaces | |
|---|---|---|
| Traffic | You must drive it | Built-in shoppers |
| Margins | Higher (no commission), but marketing costs | Lower after fees |
| Customer data | Yours | Limited |
| Brand control | Full | Limited by templates |
| Trust | Must be built | Platform trust |
A common strategy
- Marketplaces for discovery and volume.
- Website for brand, repeat customers, bundles and exclusive products.
- Email and WhatsApp to bring marketplace buyers back to the website, within platform rules.
Know your numbers
Compare profit per channel with our profit calculator, and customer value with our lifetime value calculator.
Read marketing for D2C brands.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
