A rejected ad wastes time and delays your campaign. Most rejections come from a handful of common problems, and most are easy to fix.
Text problems
- Personal attributes: “Are you overweight?”, “Struggling with debt?”. Talk about your service, not the viewer’s condition.
- Guaranteed results: “100% guaranteed”, “results in 7 days”.
- Health claims: “cure”, “miracle”, “lose 10 kg”.
- Income claims: “earn ₹50,000 from home”.
- Engagement bait: “Like and share to win”.
- Misleading or sensational language.
Image and video problems
- Before-and-after images, especially for health, beauty and fitness.
- Too much skin or suggestive images.
- Fake buttons or play icons that trick people into clicking.
Other problems
- Landing page issues: broken pages, pages that do not match the ad, or missing contact and privacy information.
- Restricted categories without the required approvals, such as financial services, alcohol or certain health products.
- Using Meta’s brand wrongly, for example suggesting Facebook endorses you.
How to fix a rejection
- Open the rejected ad in Ads Manager and read the stated reason.
- Edit the text, image or landing page to remove the problem.
- If you believe the decision is wrong, request a review from the Account Quality section.
Check before you publish
Paste your ad text into our ad policy checker to catch risky words before you submit. It is a quick check, not an official review, but it catches most common problems.
Repeated rejections can put your ad account at risk. Read what to do if your ad account is disabled.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
