Facebook Live reaches audiences who may not be on Instagram much, including families and older customers. It is great for sales events, demos and community engagement.
Live ideas
- Live sale: show sarees, jewellery or furniture and take orders in comments.
- Q&A with an expert: doctor, CA, lawyer or trainer.
- Cooking or product demo.
- Event coverage: launch, festival celebration, community event.
- Property walkthrough for real estate.
Before going live
- Announce the date and time on your Page and groups.
- Tell your WhatsApp list; write it with our broadcast writer.
- Test light, sound and internet.
- Prepare products, prices and talking points.
During the live
- Greet viewers and repeat the topic as people join.
- Answer comments by name.
- Explain clearly how to order or book.
Live selling tips
Number each product, state the price, and ask buyers to comment the number. Confirm orders on WhatsApp after the live.
After the live
The video stays on your Page. Cut highlights into short videos. Plan regular lives with our content calendar generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
