Weekly posts keep your profile active and give searchers more reasons to choose you. Running out of ideas? Here are thirty you can use, grouped by type.
Offers (use the “Offer” post type)
- First-visit discount
- Festival offer (see our festival calendar)
- Weekday or off-peak offer
- Refer-a-friend reward
- Bundle or package deal
- Free check-up, consultation or quote
- Seasonal offer (monsoon, summer, wedding season)
- Loyalty offer for returning customers
Updates (use the “Update” post type)
- New service or product
- New team member
- Extended or holiday timings
- Behind the scenes at work
- Answer to a common question
- Price guide or price range
- Before-and-after of a recent job (where appropriate)
- New equipment or renovation
- A quick tip related to your service
- Customer review screenshot with thanks
- Award, certification or milestone
- Stock arrival or new collection
- Safety or hygiene practices
- How to book or order
Events (use the “Event” post type)
- Open day or free camp
- Workshop or demo class
- Sale weekend
- Launch event
- Community or charity activity
Trust builders
- Meet the owner
- Your story: why you started
- A case study with a real result
Tips for posts that work
- Use a real photo, not a stock image.
- Mention your city naturally.
- Add a button: Call, Book, Order or Learn more.
- Post once a week at least.
Write posts in seconds with our Google Business Profile post generator.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
