The hero visual is the first thing visitors see. It should show what you offer or the result customers get.
Options
| Visual | Best for | Watch out for |
|---|---|---|
| Product photo | Physical products, food, fashion | Must be high quality |
| Result photo | Interiors, beauty, construction | Use real projects |
| People photo | Services, clinics, education | Use your own team, not stock |
| Short video | Demos, experiences, venues | Load time and autoplay |
| Illustration | Software, abstract services | Can feel generic |
Rules of thumb
- Real beats stock.
- Show the outcome, not just the process.
- Keep the headline readable over or beside the visual.
- Crop well for mobile.
Performance
Compress images with our image compressor. For video, load a thumbnail first; embed with our YouTube embed code generator.
Read choosing landing page images.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
