Independence Day and Republic Day Campaign Ideas

Independence Day (15 August) and Republic Day (26 January) are moments of national pride and also popular sale periods, especially online. Campaigns should be respectful and genuine.

Sale ideas

• Freedom sales around 15 August and Republic Day sales around 26 January.
• Offers tied to the date, such as “15% off on 15 August”.
• Support for Indian-made products and local artisans.

Find your safe sale price with our sale price planner.

Content ideas

• Stories of your business’s journey and the people behind it.
• Celebrating local makers, farmers or employees.
• Quizzes on Indian history and achievements.
• Thank-you posts for armed forces and frontline workers.
• Respectful greetings with our festival post maker.

Purpose-led ideas

• Donate a share of sales to a cause.
• Organise a cleanliness or tree-planting drive.
• Offer free services to veterans or students.

Respect the rules

• Follow the Flag Code of India when showing the national flag; avoid using it in ways that disrespect it.
• Do not use the State Emblem for commercial purposes; its use is restricted by law.
• Avoid trivialising national sacrifices to sell products.

Timing

Start sales a few days before; post greetings on the day itself.