Collab posts appear on two (or more) accounts’ profiles at once, with shared likes and comments. Both audiences see the same post, so you reach new people without starting from zero.
How to create one
- Create a post or reel as usual.
- Choose Tag people, then Invite collaborator.
- The other account accepts the invitation.
- The post appears on both profiles.
Who to collaborate with
- Complementary businesses: a bakery with a florist, a salon with a bridal boutique, a gym with a nutritionist.
- Creators: local food, fashion or lifestyle creators.
- Customers: happy clients sharing their experience.
- Suppliers and brands: brands you stock.
Collab ideas
- Joint giveaways.
- Combo offers: “Cake + flowers delivered together”.
- Expert tips from both businesses.
- Event coverage you both took part in.
Choose partners wisely
Check that their audience matches yours and their engagement is genuine, using our engagement rate calculator.
Write a shared caption
Agree on the caption together; draft it with our caption generator. If it is a paid collaboration, disclose it. Read ASCI rules.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
