Instagram limits where you can place clickable links, so the bio link is valuable. Use it to send followers exactly where you want them.
Your options
- Bio links: you can add several links to your bio (up to five on many accounts).
- Link stickers in Stories: available to all accounts.
- Contact buttons: call, email, WhatsApp, directions.
- Links in DMs: share links directly in conversations.
What to link to
- WhatsApp chat for orders or bookings; make the link with our WhatsApp link generator.
- Your current offer or best-sellers page.
- A booking page.
- A simple “links” page on your own website with your top options.
Use your own website for link pages
A links page on your own domain looks professional, loads fast and keeps visitors on your site.
Track clicks
Add UTM tags with our UTM link builder so Google Analytics shows how many visits Instagram brings.
Mention it
Say “Link in bio” in captions and use link stickers in Stories for offers.
Read Instagram bio tips.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
