Looking at what competitors post shows what your shared audience responds to, and where you can stand out.
Choose 3–5 accounts
Pick direct local competitors plus one or two stronger brands in your industry from other cities.
What to note
| Area | Questions |
|---|---|
| Top posts | Which posts got the most comments, saves and views? |
| Formats | Reels, carousels or photos? |
| Frequency | How often do they post? |
| Offers | What deals and hooks do they use? |
| Comments | What do customers ask and complain about? |
| Bio and highlights | How do they describe themselves? |
Check real engagement
A big follower count can hide low engagement. Estimate engagement rate with our engagement rate calculator.
Find gaps
- Questions in their comments they do not answer.
- Topics nobody covers well.
- Formats nobody uses yet in your area.
Do it better, not the same
Use insights to create original content. Copying looks weak and can break copyright.
Turn ideas into a plan with our content calendar generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
