You can pin up to three posts or reels to the top of your profile grid. New visitors see these first, so choose them carefully.
A strong trio
- Introduction: who you are, what you do and for whom.
- Proof: best review, transformation or case study.
- Offer or how to buy: prices, current offer or ordering steps.
Alternative trios
- Your three best-performing reels, to show what you are known for.
- A launch, a festive offer and a review, during campaigns.
- Three service categories, for businesses with distinct offerings.
Make the introduction post
A carousel or short reel: “New here? Here is what we do.” Plan it with our carousel outline generator.
Update regularly
Change pinned posts for seasons, launches and offers. Old offers pinned for months look neglected.
Check the look
Preview how pinned posts sit in your grid with our grid preview.
Read Instagram Highlights.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
