A form that only sends an email to an inbox nobody checks loses leads. Route each submission to where your team works.
Common destinations
- Email: to the sales team, as a backup.
- Google Sheets: a simple shared lead log.
- CRM: for tracking stages and follow-ups.
- WhatsApp alert: to the salesperson’s phone.
- Auto-reply to the lead: by email or approved WhatsApp template.
How to connect
- Native integrations in form plugins and landing page builders.
- Automation platforms that connect forms to sheets, CRMs and messaging.
- Webhooks for custom systems.
Keep data clean
- Store phone numbers with country code; clean lists with our phone number cleaner.
- Add the source (page, campaign) to each lead using hidden fields and UTM tags.
Test end to end
Submit a test lead and check every destination receives it correctly.
Why speed matters
Leads contacted within minutes are much more likely to convert. Know what each is worth with our lead value calculator.
Read CRM lead routing.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
