Landing pages collect names, phone numbers and sometimes payments. Visitors need to trust that their data is safe.
Essentials
- HTTPS on every page; browsers warn visitors about insecure forms.
- Privacy notice near the form, linking to your privacy policy; draft one with our privacy policy generator.
- Cookie notice if you use tracking; create one with our cookie banner generator.
- Secure storage of leads with limited access.
Form security
- Spam and bot protection.
- Server-side validation, not just in the browser.
- Do not send sensitive data by plain email where avoidable.
Payments
Use trusted payment gateways and never collect card details directly in your own forms.
Consent
Ask separately for marketing consent. Read consent checkboxes.
Third-party scripts
Every script you add can access the page. Use only what you need from trusted providers.
Read India’s DPDP Act for marketers.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
