Ad landing pages attract bots, competitors and pranksters. Fake leads waste your sales team’s time and confuse ad optimisation.
Signs of fake leads
- Random names or repeated details.
- Invalid phone numbers or emails.
- Many submissions in a short time.
- Submissions from countries you do not target.
Protection methods
- Honeypot fields and invisible CAPTCHA.
- Phone number format validation (10-digit Indian mobiles where relevant).
- OTP verification for high-value leads, accepting some drop in volume.
- Rate limiting by IP.
- Blocking disposable email domains.
Clean existing lists
Remove invalid entries with our phone number cleaner and email list cleaner.
Protect ad optimisation
If fake leads are counted as conversions, ad platforms optimise for more of them. Only send verified or qualified leads as conversion events where possible.
Read stopping form spam.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
