This worked example shows how we would improve a typical weak landing page. The business and numbers are illustrative, not a real client.
The starting page
- Headline: “Welcome to CoolCare Services”.
- A stock image of a smiling technician.
- A long paragraph about company history.
- A 9-field form at the bottom.
- No prices, reviews or WhatsApp.
Step 1: headline and offer
New headline: “AC service in Gurugram from ₹499, same-day visits”. Drafted with our headline generator.
Step 2: actions up front
Call and WhatsApp buttons in the first screen, plus a sticky mobile bar.
Step 3: proof
Google rating, number of homes served and three short reviews with names and areas.
Step 4: clarity
Price table for common services, a 4-step process and a 30-day service warranty.
Step 5: shorter form
Name, phone, area and service type only.
Step 6: real photos
The company’s own technicians and vans.
Step 7: measure
Compare conversion rates before and after with our conversion rate calculator, ideally with an A/B test.
Read fixing a landing page that is not converting.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
