Local news websites have strong local authority. A mention or link from them helps local SEO and builds trust with customers.
What local media want
- Genuine local stories: new openings, milestones, community work.
- Useful expert comment on local issues.
- Human-interest stories: founders, employees, customers.
- Local data: trends you observe.
- Events open to the public.
How to approach
- Find journalists covering your area or industry.
- Send a short email with the story, why it matters locally, and photos.
- Offer an interview with the founder or an expert.
- Follow up once.
Use a professional email signature with contact details.
Avoid paid “news” that hides sponsorship
Paid placements should be clearly labelled.
Share coverage
Post coverage on social media; format LinkedIn posts with our LinkedIn post formatter, and add it to your website.
Read local link building.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
