Local SEO progress shows up in calls, direction requests and walk-ins, not only rankings. Track the numbers tied to business.
Google Business Profile
- Calls, direction requests, website clicks, bookings.
- Search terms showing your profile.
- Photo and post engagement.
Reviews
- New reviews per month.
- Average rating; track with our review rating calculator.
- Response rate.
Rankings
- Map pack positions for main keywords.
- Note that local rankings vary by the searcher’s location; grid-based rank tools show this.
Website
- Organic visits to location and service pages.
- Enquiries from organic search.
Business outcomes
Ask new customers how they found you.
Monthly comparison
Compare months with our percentage change calculator.
Read the Performance report.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.




