When the same stock is listed on several marketplaces, one product can sell on two channels at once. Overselling leads to cancellations and penalties.
Options
| Method | Suits |
|---|---|
| Manual updates | Very small catalogues, low volume |
| Allocated stock per channel | Sellers without software |
| Inventory management software | Growing multichannel sellers |
| Separate FBA or fulfilment stock | Sellers using marketplace warehouses |
Allocated stock
Split stock, such as 40% Amazon, 40% Flipkart and 20% website, and rebalance weekly.
Inventory software
Multichannel inventory tools connect marketplaces and update stock automatically when orders arrive. Check integrations with the marketplaces you use.
Consistent SKUs
Use the same SKU for a product everywhere; generate them with our SKU generator.
Safety buffers
Show slightly less stock than you have on fast-moving items.
Reorder on time
Use our reorder point calculator.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
