On marketplaces, shoppers cannot touch the product. Photos do the job of a salesperson, so plan a complete image set for every product.
The image set
- Main image on white background.
- Back and side views.
- Close-up of material and details.
- Lifestyle or in-use image.
- Size or scale reference.
- Infographic with key features.
- What is in the box.
Equipment on a budget
- A recent smartphone.
- Window light or two affordable LED lights.
- White sweep (paper or fabric) and a small table.
- Tripod.
Shooting tips
- Same camera height and lighting for all products.
- Clean products; remove dust and threads.
- Shoot slightly wider than needed to allow cropping.
Editing
Create clean white backgrounds with our product image maker and resize to marketplace requirements with our image resizer.
Professional shoots
For fashion, jewellery and premium products, a professional shoot often pays for itself in conversion.
Read white background images.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
