Meesho buyers are very price-sensitive. Pricing too high loses orders; pricing too low loses money once shipping and returns are counted.
Costs to include
- Product cost.
- Packaging.
- Shipping charges as applicable on Meesho.
- Any platform charges or penalties.
- Returns and RTO losses.
- GST.
Check current charges in your supplier panel; Meesho has promoted a zero-commission model but other charges may apply.
Calculate real profit
Use our profit calculator, then adjust for returns with our return rate impact calculator.
Shipping weight
Shipping costs often depend on weight and size. Lighter, compact packaging can improve margins.
Pricing tactics
- Price points like ₹299 or ₹499.
- Combos (pack of 2 or 3) for better value.
- Check similar products’ prices and ratings.
Do not ignore returns
A product that looks profitable at 5% returns may lose money at 25%.
Read reducing returns and RTO on Meesho.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
