Meesho brings ready buyers but tight margins. Your own website gives control and higher margins but needs marketing.
Comparison
| Meesho | Own website | |
|---|---|---|
| Buyers | Large, ready audience | You must bring traffic |
| Price level | Very low | You set it |
| Customer data | Limited | Yours |
| Branding | Limited | Full control |
| Set-up cost | Low | Website and marketing costs |
Meesho suits
- Low-cost products.
- Sellers starting out.
- Volume-focused businesses.
Own website suits
- Building a brand with repeat customers.
- Higher-value or unique products.
- Businesses ready to invest in Instagram, ads and WhatsApp.
Estimate set-up costs with our website cost calculator.
Using both
Many sellers use marketplaces for volume and their own site for brand building and better margins. Compare profit per channel with our profit calculator.
Read D2C vs marketplaces.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
