AJIO, part of Reliance Retail, is a fashion and lifestyle marketplace. Like Myntra, it focuses on brands and curated catalogues.
Who it suits
- Fashion, footwear and accessories brands.
- Brands with quality product photography.
- Sellers able to handle fashion returns.
Typical requirements
- Brand ownership or authorisation.
- GST registration and business documents.
- Catalogue meeting AJIO’s image and data standards.
Check AJIO’s seller onboarding pages for current requirements.
Catalogue quality
- Model and flat-lay images in required formats.
- Accurate size charts.
- Complete attributes: fabric, fit, occasion.
Check text lengths with our listing checker.
Returns
Fashion returns can be high. Model their impact with our return rate calculator.
Read selling on Myntra.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.




