For a shop or restaurant, the goal is not clicks; it is people walking through the door. Meta ads can help when they are tightly local and give a reason to visit.
Targeting
- Target a radius around your store, often 3–10 km in cities.
- Choose people living in or recently in the area.
- Keep the audience broad within that area; let the creative attract the right people.
Campaign options
- Awareness (reach): show your offer to as many nearby people as possible, cheaply.
- Messages: let people ask questions on WhatsApp before visiting.
- Traffic to a directions link or store page.
Give a reason to visit now
- A weekend offer or new arrival.
- A free gift on showing the ad.
- An event: tasting, launch, workshop.
Make finding you easy
Include the area name and landmark in the ad, and link to directions made with our Google Maps link generator.
Measure footfall
- Ask customers “Did you see our ad?”
- Use an ad-only code or offer.
- Compare footfall and sales on campaign weeks.
Budget
Local reach campaigns can work on small budgets. Plan with our daily budget calculator.
Read Facebook ad targeting for local businesses.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
