Carousel ads let people swipe through up to 10 images or videos, each with its own link. They are ideal when one image cannot tell the whole story.
Good uses
- Several products, such as a new collection.
- A step-by-step process: how your service works.
- Before and after, then results.
- Several benefits, one per card.
- Customer testimonials, one per card.
Design tips
- Make the first card strong enough to stop the scroll.
- Use a consistent style across cards.
- Use a panoramic image split across cards to encourage swiping.
- End with a clear call-to-action card.
- Square (1:1) or 4:5 images; resize with our image resizer.
Plan the story
Outline each card with our carousel outline generator.
Card order
Meta can automatically show the best-performing card first. Turn this off if your carousel tells a story in order.
Example
Card 1: “Your kitchen, ready in 30 days.” Card 2: Design. Card 3: Factory-made modules. Card 4: Installation. Card 5: Finished kitchen + “Book a free design consultation”.
Read Facebook ad examples.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
