Messaging ads open a chat instead of a website. People who prefer to ask before buying find them easier, and you get a direct conversation.
Where conversations can happen
- WhatsApp: most popular in India. Read click-to-WhatsApp ads.
- Instagram Direct: good for Instagram-first brands.
- Messenger: useful for Facebook-heavy audiences.
You can often choose several destinations and let Meta show the best one for each person.
Set up a welcome message
Write a friendly greeting and a few suggested questions people can tap, such as “What are your prices?” or “Is home delivery available?”.
Reply fast
Conversion drops sharply if replies take hours. Use quick replies and saved responses; adapt ready-made text from our message templates.
Turn chats into customers
- Answer the question directly.
- Share photos, prices or a catalogue.
- Suggest the next step: booking, visit or order.
- Follow up once if they go quiet.
Measure
Track conversations started, cost per conversation (use our calculator) and how many chats become customers.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
