MRP (Maximum Retail Price) is the highest price a packaged product can be sold for in India, including all taxes. Online sellers often show discounts from MRP.
Key points
- You cannot sell above the MRP printed on the package.
- You can sell below MRP.
- MRP must be declared on packaged goods as per Legal Metrology rules.
Inflated MRPs
Printing an unrealistically high MRP to show big “discounts” can mislead customers. Consumer authorities have acted against misleading pricing and discount claims, and marketplaces may flag suspicious pricing.
Showing discounts honestly
- Use a genuine MRP based on your pricing.
- Show the real selling price clearly.
- Calculate discount percentages correctly with our discount calculator.
Setting MRP
Consider product cost, all channel fees, retailer margins if you sell offline, and GST. Plan prices with our selling price calculator.
Read product labels and compliance.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
