“Where is my order?” is the most common question online stores get. A good tracking page and updates answer it before customers ask.
What a tracking page needs
- Search by order number and phone or email.
- Clear status: confirmed, packed, shipped, out for delivery, delivered.
- Courier name and tracking link.
- Expected delivery date.
- Help options: WhatsApp, return or cancel.
Proactive updates
Send updates by email and WhatsApp at each stage; adapt texts from our message templates. Read order notifications on WhatsApp.
Set-up
- Shipping aggregator apps often provide branded tracking pages.
- Shopify and WooCommerce have built-in order status pages that can be customised.
Set realistic expectations
Show delivery estimates by PIN code and update them if delays happen. Estimate shipping costs with our shipping cost calculator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
