Many B2B buyers, property seekers and parents want a brochure or catalogue to share with others. Offering downloads helps them, and can capture leads.
Gated or open?
| Open download | Form first (gated) | |
|---|---|---|
| Reach | Maximum | Lower |
| Leads | None | Collects contact details |
| Best for | Basic product info, price lists for regulars | Detailed catalogues, project brochures |
If gated, ask only for name and phone or email; plan with our form question builder.
Make PDFs good
- Compress images before making the PDF; use our image compressor.
- Keep file sizes small for mobile users.
- Include contact details and website on every page.
- Give files descriptive names.
Do not hide key info only in PDFs
Important information should also be on web pages, which are easier to read on phones and rank better.
Share on WhatsApp
Many customers will forward your brochure on WhatsApp, which is free marketing.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
