Web push notifications let websites send messages to visitors’ browsers or phones after they allow it. They can bring people back, but are easy to misuse.
When they help
- News and content sites with frequent updates.
- Online stores announcing sales and restocks.
- Time-sensitive updates such as results or events.
When to skip them
- Small service businesses with rare updates.
- If you already reach customers well by WhatsApp and email.
Do not ask immediately
Browser permission prompts on page load annoy visitors and many browsers now suppress them. Ask after engagement, with a clear explanation of what they will receive.
Send sparingly
Plan valuable notifications with our content calendar generator, and keep text short; draft it with our caption generator.
Platform support
Support differs by browser and device; iPhones support web push mainly for websites added to the home screen.
Respect consent
Make unsubscribing easy and mention notifications in your privacy policy.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
