Landing pages

Payment Options That Increase Online Conversions in India

How offering UPI, COD, EMI, wallets and pay-later options affects conversion rates on Indian websites.

AMAMJAM Solutions teamRewari, Haryana 30 Apr 20263 min read
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    If a shopper’s preferred way to pay is missing, they may leave. In India, offering the right mix of payment methods matters.

    Payment methods and when they help

    MethodWhy it helps
    UPIVery widely used, fast and familiar
    Cash on deliveryTrust for first-time buyers and new brands
    CardsExpected, especially for higher values
    EMI (credit card and cardless)Makes expensive items affordable
    Pay laterPopular with younger shoppers
    WalletsHabitual users and cashback seekers
    Net bankingOlder or cautious customers

    Balance COD

    COD increases orders but also returns. Compare real profit with our COD vs prepaid calculator.

    Show payment options early

    Display accepted payment icons on product pages and near the buy button.

    Offline and service businesses

    Share a UPI QR for quick payments over WhatsApp or at the counter; create one with our UPI QR code generator.

    Fees

    Each method has different gateway charges. Include them in pricing.

    Read payment gateways compared.

    Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.

    AM
    Written by the AMJAM Solutions team

    Our specialists handle landing pages for businesses across India from our office in Rewari. We update our articles as platforms change.

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