If a shopper’s preferred way to pay is missing, they may leave. In India, offering the right mix of payment methods matters.
Payment methods and when they help
| Method | Why it helps |
|---|---|
| UPI | Very widely used, fast and familiar |
| Cash on delivery | Trust for first-time buyers and new brands |
| Cards | Expected, especially for higher values |
| EMI (credit card and cardless) | Makes expensive items affordable |
| Pay later | Popular with younger shoppers |
| Wallets | Habitual users and cashback seekers |
| Net banking | Older or cautious customers |
Balance COD
COD increases orders but also returns. Compare real profit with our COD vs prepaid calculator.
Show payment options early
Display accepted payment icons on product pages and near the buy button.
Offline and service businesses
Share a UPI QR for quick payments over WhatsApp or at the counter; create one with our UPI QR code generator.
Fees
Each method has different gateway charges. Include them in pricing.
Read payment gateways compared.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.



